NuLeaf Naturals is a Colorado-based CBD and hemp wellness brand with a loyal customer base and a strong product. As the brand scaled, the opportunity was clear: build a marketing infrastructure that matched the quality of what they were selling.
All Success Stories
CBD / Hemp Wellness·
Klaviyo
NuLeaf Naturals
+42.6%
eCommerce Conversion Rate
51% MRR
From Subscription Program
The Client
The Challenge
Email marketing was underleveraged — a single promotional send to the full list each quarter, with no segmentation or automation behind it. Sender reputation had degraded over time, and the existing platform had hit its ceiling. The lifecycle between first purchase and repeat customer was largely unmanaged.
The Solution
The engagement started with a platform migration from MailChimp to Klaviyo and a full deliverability rehabilitation — rebuilding sender reputation while standing up the new program in parallel. From there, the work focused on the full customer lifecycle: a segmentation strategy built around behavior and purchase history, automated flows triggered at every meaningful stage of the journey, and loyalty and referral programs designed to convert one-time buyers into long-term customers. A subscription program was launched as part of the broader lifecycle build to create predictable recurring revenue.
The Results
+42.6%
Increase in universal eCommerce conversion rate
51% MRR
Generated by the subscription program within 6 months of launch
Key Takeaway
"When the email program and the customer lifecycle are built to work together, the results show up across the whole business — not just in open rates. Segmentation, automation, and a subscription model that fits naturally into the customer journey turned a single-channel tactic into a revenue engine.
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