Customer Retention & Lifecycle Marketing
More Revenue. Less Ad Spend. Smarter Marketing.
R Bar Solutions is a fractional marketing consultancy that helps eCommerce brands grow through retention strategy, marketing automation, and AI-powered workflows. Klaviyo, Shopify, HubSpot, lifecycle marketing... the full stack, minus the full-time overhead.
What I Do
Retention-First Marketing for eCommerce
Most brands burn budget on acquisition while their existing customers quietly disappear. I fix that.
Customer Retention Strategy
Data-first retention roadmaps that prioritize revenue impact. We start with what the numbers actually say, not what looks good on a slide deck.
Learn moreEmail & SMS Marketing
Full-service Klaviyo program management. Strategy, content, execution, and optimization. Revenue is the metric that matters; open rate is a vanity stat in 2026.
Learn moreMarketing Automation
Welcome series, abandoned cart, post-purchase, winback, VIP... the flows that make money while you sleep. Built and optimized in Klaviyo.
Learn moreeCommerce Development
Shopify theme builds and customization on OS 2.0. Clean, fast, conversion-focused stores. No bloat, no unnecessary apps.
Learn moreHow It Works
Three Phases. No Mystery.
Every engagement follows the same proven structure. Start with the data, build what the data tells us, then optimize based on real performance.
Audit & Benchmark
Deep dive into your current setup. We look at what's working, what's broken, and where the money is hiding. Real numbers, not guesses.
Build & Launch
Prioritized execution based on revenue impact. Flows, campaigns, segmentation, and automation... built right the first time.
Monitor & Optimize
Performance tracking against real business metrics. Continuous A/B testing, refinement, and reporting that actually means something.
Repeat
Retention isn't a one-time project. It's a cycle. The data keeps telling us what to do next; we keep listening.
Results
Numbers That Actually Mean Something
Real metrics from real engagements. No inflated attribution, no vanity stats.
eCommerce conversion rate improvement through brand relaunch, lifecycle marketing buildout, and tech stack migration.
Campaign revenue generated across 69 campaigns. Identified click-rate optimization as the primary growth lever over inflated open rates.
Subscription program delivering 51% of total revenue as monthly recurring. Built from scratch alongside a full lifecycle marketing program.
20+ Years in the Game. Still Having Fun.
From the Atlanta Hawks front office to cannabis startups to eCommerce consulting... the thread has always been the same: figure out what makes people buy, come back, and tell their friends. Now I do it from Colorado, where the skiing is better and the commute is shorter.
More About MeLatest Thinking
What I'm Talking About
March 20, 2026
Fix the bucket first. Then turn on the hose.
You're spending thousands a month on Meta ads to acquire customers who buy once and disappear. And instead of fixing the post-purchase experience... you're asking your agency to "scale the ads." That's not a growth strategy. That's a leaky bucket with a garden hose pointed at it. Before you spend another dollar on acquisition, ask yourself: ...
Read on LinkedInFebruary 23, 2026
"The best leverage in negotiation is being prepared to walk away."
One of the greatest leaders I had the pleasure of learning from, Scott Rolf, taught me early in my career...
This clip made me think of that immediately. Thanks, Scott!
February 14, 2026
Why 2026 Will Separate Digital Marketing Leaders from Everyone Else
"AI is becoming the operating environment of digital marketing. And here’s something experience teaches you quickly: technology doesn’t fix weak strategy—it exposes it."
👏 Hear, hear Brock Berry 👏
Ready to Stop Guessing?
Whether you need a full retention strategy overhaul or just want a second opinion on your Klaviyo setup, the first step is the same. Let's talk.
Book a Discovery Call