Phun Bar makes all-natural energy bars for athletes, adventurers and anyone who cares about what they put in their body. Good product, real customers, and a brand ready to grow.
All Success Stories
Performance Nutrition·
Klaviyo + Shopify
Phun Bar
+84%
YOY Total Revenue
+198%
YOY Subscription Revenue
Zero
Paid Media
The Client
The Challenge
The goal was simple: drive more revenue. The existing customer base was buying, but there was no system in place to bring them back. New buyers came in and largely stayed one-time purchasers. Subscription revenue was minimal. The lifecycle between first purchase and long-term customer was mostly unmanaged.
The Solution
We stood up Klaviyo as the CRM foundation and built a lifecycle system from the ground up. Automated flows triggered by shopper behavior, subscriber acquisition workflows tied to the brand's live event and sponsorship presence, and a full customer lifecycle flywheel with journeys designed to convert new customers into repeat buyers and repeat buyers into monthly autoship subscribers. A branded campaign calendar kept the audience engaged with education and promotions between purchases.
The Results
Growth achieved on the existing Shopify store with zero paid media:
+84%
Year-over-year total revenue increas
+198%
Year-over-year subscription revenue increase
Key Takeaway
"Retention is a revenue strategy. When you build a system that keeps customers coming back, the numbers take care of themselves... without spending a dollar on ads.
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